Tuesday, November 24, 2009

"Fetish Of The Fresh"? Not.

From Treehugger:

fish-story.jpg
Photo of farmed Norwegian salmon NatalieMaynor via flickr.

Canada's National Newspaper claims that a new study proves that buying local is not as Earth-friendly as it seems. It starts off with a loaded and offensive line, calling the local food philosophy "a guilt-reduction approach adopted by many environmentally confused but well-meaning shoppers"

Then the reporter, Jessica Leeder gets environmentally confused, and I hope guilt-ridden for her bait-and-switch journalism. She gets a quote from one of the authors of the study:

"Fresh is a big problem over long distance. If it's fresh, it's being air-freighted," he said, adding: "And air freight comes at a huge environmental impact."

Except that isn't what the study was about.

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