Workforce Central Florida Vice President Kimberly Sullivan picked her words very carefully. Sullivan never said outright the campaign was a mistake. What she did say time and time again, is that Workforce Central Florida never meant to offend anyone, and as soon as people started complaining, it was pulled.
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"The campaign was very innovative and sometimes it can be difficult to reach such a broad audience," Sullivan said. "Every business has to make people aware of their services so they will be able to use them." The 6,000 capes cost more than $14,000.
Sullivan said the organization reached a lot of people who needed work because of the capes. Sullivan said Workforce Central Florida is taking a step back to re-evaluate and then figure out where it goes from there.
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