Is your favorite brand amongst the ones shown above? Prepare to say
goodbye to them, if 24/7 Wall St. editor Douglas A. McIntyre's
prediction is correct.
Each year, 24/7 Wall St.
identifies 10 important brands sold in America that we predict will
disappear before 2014. This year’s list reflects the brutally
competitive nature of certain industries and the importance of not
falling behind in efficiency, innovation or financing. [...]
We continue to use the same methodology in deciding which brands will disappear. The major criteria include:
- Declining sales and losses;
- Disclosures by the parent of the brand that it might go out of business;
- Rising costs that are unlikely to be recouped through higher prices;
- Companies that are sold;
- Companies that go into bankruptcy;
- Companies that have lost the great majority of their customers; and
- Operations with withering market share.
Each brand on the list suffers from one or more of these
problems. Each of the 10 will be gone, based on our definitions, within
18 months.
Read the list and Douglas' analysis over at 24/7 Wall St:
Here.
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