Lifesize cardboard cutouts of doctors and nurses in a supermarket
caused a spike in sales of fruit, a study found. Customers bought more fresh, frozen and canned fruit during a
five-week trial at a Morrisons’ store in Salford, Manchester, according
to researchers.
In the first study of its kind in the UK, the lifesize images of real
doctors and nurses who work in the area were positioned in the
supermarket together with Let’s Shop Healthier messages inside and
outside the shop.
The study by the National Obesity Forum found
that over a 15-week period, volume sales of fresh fruit in the store
were 20 per cent higher, while frozen fruit sales were up by 29 per cent
and canned fruit purchases were up by 5 per cent.
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