Friday, January 23, 2015

Lottery launches bacon-scented scratch ticket

The New Hampshire Lottery has launched its first scratch-and-sniff scratch ticket, the organization announced on Monday.
The "I Heart Bacon Scratch Ticket" costs $1 and offers a grand prize of $1,000.
Players get a whiff of bacon after scratching the ticket. “The (NH) Lottery is focused on developing new and fun ways to engage customers.
“The I Heart Bacon scratch ticket combines two things people love: the chance to win cash and the wonderful, enticing smell of bacon,” said Charlie McIntyre, executive director of the New Hampshire Lottery Commission.
There's a news video here.

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