Why
does grape candy taste so fake? What on earth is blue raspberry,
anyway? And what is the difference between natural and artificial, at
least when it comes to flavor?
Throughout human history, if you wanted to make a dish taste like
strawberry, you had no choice but to add a strawberry. But in the 19th
century, scientists began to understand how to synthesize flavor
chemicals, whether from plants or from byproducts of coal processing, to
evoke familiar flavors. While the technology to evaluate the flavor
molecules of a particular food have become increasingly sophisticated in
the past century, the basic concept of synthetic flavor has remained
unchanged. Until now.
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