You
might find this hard to believe, but I’ve never been to an IKEA store.
However, having been on the internet, I am at least somewhat familiar
with the concept. And after reading this list, I might even be able to
find my way around in one. There’s a method to the madness.
1. THE IKEA PATHWAY HAS A CODE NAME.
It’s
no secret IKEA’s maze-like showrooms are designed to take shoppers
through every department, from the kitchen to the textiles, making sure
they lay eyes on as many goods as possible. "One could describe it as if
IKEA grabs you by the hand and consciously guides you through the store
in order to make you buy as much as possible," Johan Stenebo, an IKEA
veteran, wrote in his book, The Truth About Ikea.
The winding
walkway is known lovingly among employees as the “Long Natural Path” or
the “Long Natural Way.” According to a 2011 New Yorker article by Lauren
Collins, the pathway is supposed to curve every 50 feet to prevent
shoppers from getting bored.
2. THERE ARE SECRET SHORTCUTS.
Need
to get to bedding but don’t want to walk through textiles, bathroom,
and living room first? Stuck on the top floor but need a quick way to
ground level? Take a shortcut.
There are multiple quick routes
through the store, both for safety reasons and stocking reasons, and
they’re open to the public. But they’re not advertised, so you’ll need a
keen eye for secret passageways. Often they take the form of unmarked
service doors.
“If you know where to look, you’ll find them,”
says Paula, who worked at an IKEA store in Houston for a year. At her
store, there was a shortcut route that started with an unmarked door
near the escalators. “Nobody’s going to stop you unless it explicitly
says ‘employees only,’ but other than that you can open doors and you’d
be amazed,” she says.
“I love IKEA, but sometimes you just need
to get in and out in like 20 minutes,” says Marie, who worked at IKEA
for 11 years. If that’s the case, just ask an employee to give you the
quickest route to your destination and they’ll point you to the nearest
shortcut.
Oh, but that’s just one and two… you’ll need to
read all 19 behind-the-scenes secrets of IKEA at mental_floss.
No comments:
Post a Comment