Nielsen study shows there's a long road ahead to get people to pay for online content

From the "DUH!" Department:

Here's a shocker: When given the choice between paying for something or getting it for free, most people will choose free.
That's just one of the insightful findings from "Changing Models: A Global Perspective on Paying for Content Online," a new study from Nielsen.
The research company interviewed almost 30,000 people around the globe about pay models for the Internet -- and if there's one thing the world is united on, it's that free is better.

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