The researchers first screened participants of comparable academic ability, categorizing them as interested in achievement or interested in fun. They then had the students look at a computer screen that flashed words related to high achievement (for instance, “win,” “excel” and “master”). In subsequent tests of ability such as a word-search puzzle, the participants who were interested in achievement performed significantly better than did those who were not.
That experiment confirmed conventional assumptions, but the next one had a confounding outcome. Participants were again primed with high-achievement words and asked to complete a word-search puzzle. But instead of describing the task as a serious test of verbal proficiency as before, the researchers called it “fun.” The results of that simple semantic change were profound: not only did the supposed slackers perform better on the task this time around, their scores actually surpassed those of the high-achievement crowd.
No comments:
Post a Comment