If you’re in Mexico, Argentina, Colombia or Chile anytime soon, you can pick up a bottle of Duff, Homer Simpson’s lager of choice. Though the product is probably in violation of licensing agreements–or more specifically, being produced without one–it’s a hot seller in South American markets.
Fox has never licensed the beverage in the United States. According to several reports, Simpsons’ creator Matt Groening fears that bringing Duff into the real world would be tantamount to pushing alcohol on minors.
The Duff dearth north of the border has only made fans more desperate. Online message boards buzz about where to find Duff. On eBay, an empty bottle of Duff beer from Argentina sells for $14.99; a decal off the Colombian product is being offered for $8.99.
At Rock Garden, a bar in Bogotá, Duff commands import prices — about $5.50 a bottle — even though it’s brewed in the nearby city of Medellin.
Duff Sudamerica, the Chilean producer, expects to sell $750,000 worth of Duff beer this year, but personally I think they’ll surpass that once Simpsons superfans get in on it.
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