College students were asked to read a story about a rather daft person, and then take a test. They did worse on that test than a control group that read a story about a non-idiot:
Sixty-three Austrian students read “Slow on the Uptake,” about Meier, who wakes, is confused by an adage on his calendar, gets drunk, attends a soccer match and misses the outcome because he brawls. The students either summarized the story or underlined passages where Meier differed from them. A control group of 18 read a story with an innocuous protagonist.
Afterward, on a difficult test covering geography, science and the arts, the students who had read about Meier but not underlined how he differed from them scored from 30% to 32%, compared to about 37% for the control group and for students who distanced themselves from the character.
Hollywood mentioned this tendency
a few years ago.
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