Advertising Arms Race in Beijing Food Court

Photo: Anja Hitzenberger

If a little advertisement is good for business, then A LOT of it should be fantastic, right? During her two-month residency in Beijing, China, photographer Anja Hitzenberger captured the intense competition between stalls in a food court:

This series, shot in a temporary food court set up inside Beijing’s Olympic Park, reveals a visually and viscerally overloaded fast-food culture that may make some mouths water and other bellies ache. Hitzenberger concentrates on the saturated visual displays of the food stalls and the way the environment contrasts with the boredom of the workers, offering an insight into some of the contradictions in contemporary Chinese culture.

This is what happened when you have an arms race in advertising folks!

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