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Sunday, July 8, 2012

Happy birthday sliced bread

...and other great inventions
The greatest thing ever celebrated its 84th birthday Saturday.  On July 7, 1928, a baker in Chillocothe, MO, who was so broke he had nothing left to lose took a leap of faith on a crazy idea - sliced bread.
Frank Bench, whose Chillocothe Bakery was teetering on the brink of bankruptcy, bought a multi-bladed, medieval-looking, bread-slicing gizmo invented by Otto Rohwedder, of nearby Saint Joseph, MO, and introduced the world to the great idea to which all future great ideas would be compared.
Opponents said sliced bread would never go over because Americans were not lazy and would be glad to slice their own bread. Also, the naysayers chided, there was no way to slice bread without crushing and crumbling. And furthermore, sliced bread with all those exposed surfaces would go stale in no time.
But the notoriously skeptical citizens of the Show Me State snapped up loaves of Kleen Maid Sliced Bread as fast as Otto and Frank could crank them out, and a great product as well as an ageless idiom were born.
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