Back in 1949, American linguist George Kingsley Zipf noticed something
odd about how often people use words in a given language. If he ranked
the words in order of popularity, a striking pattern emerged. The number
one ranked word was always used twice as often as the second rank word,
and three times as often as the third rank. He called this a rank vs.
frequency rule, and found that it could also be used to describe income
distributions in any given country, with the richest person making twice
as much money as the next richest, and so forth.
Later dubbed Zipf's law,
the rank vs. frequency rule also works if you apply it to the sizes of
cities. The city with the largest population in any country is generally
twice as large as the next-biggest, and so on. Incredibly, Zipf's law
for cities has held true for every country in the world, for the past
century.
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