Looks Matter ...

A Century Of Iconic Food Packaging

We take the packaging our food comes in for granted. Yet many of the boxes, bags and bottles that protect our edibles were once groundbreaking - both in their design and in how they changed our perception of what's inside.
Sometimes, packaging is so distinctive, it transforms food from mere consumer product to cultural icon. Here are some of the best examples of food packaging design over the past century, with help from experts in the field.