World's Laziest Sign Spinner

Have you ever seen a skilled sign spinner on the side of the road performing near-acrobatic stunt with enthusiasm and zeal? Well, this guy is the opposite of that!
My wife and I ran into a sign guy sitting comfortably on a lawn chair reading a book while holding a giant sign to advertise a local business nearby. But he's probably just as effective as the guy who twirls his sign, while expending a fraction of the energy. After all, you can't beat a giant red arrow with the word "Tacos." Those things practically sell themselves!