Ride the bus for free if you read a book

As reported by The Independent:

Those who can’t resist reading a good book on public transport have been rewarded by a city in Romania, which offered a free bus ride to anyone who read a book during their journey...
Miron said that he wanted to “encourage more people to read on public transportation”...
“I believe that it’s better to promote reading by rewarding those who read, instead of criticizing the ones who don’t,” said Miron...