In an email sent to the Houston Chronicle, a spokesperson revealed, "In 1964, the company paid a marketing firm to come up with a different name. They said, 'Well, you guys do Analytical Technology – why don’t you put the two words together and call it ‘AnalTech!' ”The drivers of the two trucks sustained non-life threatening injuries. State Police are investigating the incident.
However, the spokesperson admitted that "AnalTech faces certain challenges because of the 'juvenile' humor that has developed in the past few decades and current web filters that may block the company name" and has considered rebranding as a result.