food labeling craze coupled with banner headlines about the dangers of gluten, genetically modified organisms (GMOs) and hormones are leading to increasingly absurd results.
For example, you can now buy “premium” water
that’s not only free of GMOs and gluten but certified kosher and
organic. Never mind that not a single drop of water anywhere contains
either property or is altered in any way by those designations.
While some labels provide useful information that is not
readily detectable by consumers, others contain misleading claims that
exploit a knowledge gap with consumers and take advantage of their
willingness to pay a premium for so-called process labels. For example,
details on a product’s country of origin are helpful; labeling a bottle of water “gluten free” and “non-GMO” much less so.