New Zealand supermarket chain Countdown has apologized for an
"unfortunate case of human error" that led to an embarrassing typo on
one of its in-store signs.
The sign advertising Griffins Krispie Toasted Coconut Biscuits
misspelled the word coconut, turning it into an offensive expletive.
The mistake happened at Countdown's Meadowbank store in Auckland. A Countdown spokeswoman said a customer alerted store staff to the mistake on Tuesday.
The sign was taken down immediately and no formal complaints were received, she said. "This was simply an unfortunate case of human error and we apologize for any offense this has caused our customers."
The mistake happened at Countdown's Meadowbank store in Auckland. A Countdown spokeswoman said a customer alerted store staff to the mistake on Tuesday.
The sign was taken down immediately and no formal complaints were received, she said. "This was simply an unfortunate case of human error and we apologize for any offense this has caused our customers."
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