Big Bird is flying high in the 2012 presidential campaign.
President
Barack Obama's campaign deployed the beloved "Sesame Street" icon in a
new TV ad Tuesday mocking Mitt Romney for saying he would defund public
broadcasting if elected.
The foundation backing "Sesame Street"
quickly disavowed the spot, and Romney dismissed it as un-serious even
though the Republican hopeful brought Big Bird into the national
political conversation at last week's presidential debate.
Big
Bird has been a big deal since Romney, in outlining ways he would cut
federal spending, said, "I'm going to stop the subsidy to PBS," adding,
"I like PBS, I love Big Bird."
Romney's vow to de-fund public
broadcasting has been a staple of his campaign appearances for months,
but the nationally televised declaration last week in Denver — more than
67 million were watching — gave it a much broader audience than ever
before.
Romney's comment drew immediate reaction on social media,
with users posting online photos of Big Bird appearing down on his luck
or searching for work. Mock Big Birds have followed Romney to campaign
events, and the real Big Bird even made an appearance on "Saturday Night
Live" last weekend.
"I feel like I'm famous now. I was walking down the street the other day and felt like everyone recognized me," Big Bird said.
The
"Sesame Street" dis offered an opening to Obama, who has faced strong
backlash for his widely panned debate performance. At rallies and
campaign appearances every day since the debate, he has used Romney's
remark and referenced other "Sesame Street" characters to mock his
opponent in a way audiences find funny and relatable.
"He said
he'd bring down our deficit by going after what has been the biggest
driver of our debt and deficits over the last decade — public
television, PBS," Obama told people at a fundraiser Monday in San
Francisco. "Elmo has been seen in a white Suburban. He's driving for the
border. Oscar is hiding out in his trashcan. We're cracking down on
them."
The satiric Obama campaign ad, set to air on national
broadcast and cable stations, echoes that theme. The ad shows images of
convicted financiers including Bernie Madoff and Enron's Ken Lay, and
suggests Romney believes Big Bird is responsible for their crimes.
"Big,
yellow, a menace to our economy," the ad says. "Mitt Romney knows it's
not Wall Street you have to worry about, it's Sesame Street."
While
Romney's comment drew criticism from PBS the day after the debate, the
Sesame Workshop, which supports "Sesame Street" and other public
broadcasting shows, demanded that Obama's campaign remove the ad.
"Sesame
Workshop is a nonpartisan, nonprofit organization and we do not endorse
candidates or participate in political campaigns," the organization
said in a terse, two-sentence statement. "We have approved no campaign
ads and, as is our general practice, have requested that the ad be taken
down."
Obama campaign spokesman Ben LaBolt said the campaign was reviewing the organization's concerns.
Romney,
campaigning in Iowa, dismissed the Big Bird ad as inconsequential and
suggested Obama was focusing on trivial matters rather than the economy
and high unemployment.
"These are tough times with real serious
issues, so you have to scratch your head when the president spends the
last week talking about saving Big Bird." Romney told a cheering crowd.
"I actually think we need to have a president who talks about saving the
American people and saving good jobs and saving our future."
With
his newfound political celebrity, Big Bird has emerged as the latest
star in a campaign proxy war over a larger policy issue.
In 2008,
Joe Wurzelbacher, or "Joe the Plumber," set off a proxy battle over tax
policy when he asked Obama about his tax plan for small business.
Obama's videotaped reply, in which he told Wurzelbacher that "when you
spread the wealth around, it's good for everybody," prompted Republican
John McCain to seize the statement as evidence that Obama supported
socialist tax policies. Obama doubled down on his argument that higher
income earners should be taxed more than the middle class.
This year, Big Bird is serving as a central actor in the debate over federal spending in tough economic times.
Public
broadcasting has long drawn the scorn of many conservatives who see it
as wasteful and having a liberal bias. Romney has framed it as a fiscal
issue, suggesting shows like "Sesame Street" should charge for
advertising like other television stations and shouldn't depend on the
federal government for support.
Obama, for his part, has tried to
frame the controversy as a matter of conservative overreach, suggesting
that Romney and others would cut funding for much-beloved children's
programming while giving tax breaks to the wealthy.
PBS receives a
portion of its funding from the Corporation for Public Broadcasting,
which receives an annual appropriation from Congress. In 2012, CPB
received $445 million in federal funding. PBS said in a news release
after last week's presidential debate that public broadcasting receives
about one-100th of 1 percent of the federal budget.