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Tuesday, February 3, 2009

The Economy and Obama's arrival good for evening news

Tough economic news and the new Obama administration are driving TV viewers to the evening news, a broadcast staple that's been written off in the past.

ABC, CBS and NBC newscasts all had ratings milestones last week.

Monday night's telecast of NBC's "Nightly News," the ratings leader, was its most-watched broadcast in three years, according to Nielsen Media Research.

Meanwhile, CBS had its biggest weekly average in two years, and ABC its biggest in a year.

Oddly, enough, these broadcasts hadn't shown much of a surge during the election campaign, at least not as much as the cable news networks.

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