From TreeHugger:
Some people are saying that Earth Hour is silly and doesn't save a watt; others say it has become too corporate. But in much of the world, corporations and individuals are taking it very seriously. In the UK, IKEA is turning off its signs, turning down its lighting and donating 10% of its revenue from CFL sales to the WWF. In Canada, IKEA is also turning down the lights, but also doing what some think is manifestly silly: Giving out 4,000 candles to all of its employees "so they can flick their lights off at home in safety."
Article continues: IKEA Goes Dark For Earth Hour (But Not In The USA)
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