Image credit:original from Smart Choices website. Cross added to indicate change of status.
The US packaged food industry Smart Choices labeling program, which went from front-of-package to front page "FAIL" in the space of just two months, began, as our earlier post described, as a label, "...whereby consumers can see if their food purchases meet the criteria set forth by the program for healthy eating. ...Kellogg's Froot Loops meets those criteria. Other smart choices include Fudgsicles, Lunchables and Mayonnaise." The just-suspended label was an industry designed and managed, voluntary effort which seemed designed to fend off a prospective government (FDA) standard for food labeling. New York Times explains that they are suspending operations, which, assuming FDA moves ahead, means "RIP," just in time for Halloween.
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