Can Social Media Save Vaquita, the World's Rarest Porpoise?

 

Screen capture: About the Vaquita, vaquita.tv

The Vaquita porpoise may be living its last days in Mexico's Gulf of California. The demise of the species is imminent, says Chris Johnson, who's spent the last three years on a documentary, "Vaquita - Last Chance for the Desert Porpoise." Johnson hopes the film, available online, will help change the practice of gill netting, which has been wiping out the Vaquita year-by-year, one-by-one. Johnson believes that every Tweet, Facebook share, Digg or green thumb on StumbleUpon about his project could make the difference between life and extinction for the little porpoise.

Article continues: Can Social Media Save Vaquita, the World's Rarest Porpoise? (Video)