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Friday, September 17, 2010

Are Distract-able People More Creative?

Focus of Attention
Consider a recent study by neuroscientists at Harvard and the University of Toronto that documents the benefits of all these extra thoughts. (It was replicated here.) The researchers began by giving a sensory test to a hundred undergraduates at Harvard. The tests were designed to measure their level of latent inhibition, which is the capacity to ignore stimuli that seem irrelevant. Are you able to not think about the air-conditioner humming in the background? What about the roar of the airplane overhead? When you’re at a cocktail party, can you tune out the conversations of other people? If so, you’re practicing latent inhibition. While this skill is typically seen as an essential component of attention – it keeps us from getting distracted by extraneous perceptions – it turns out that people with low latent inhibition have a much richer mixture of thoughts in working memory. This shouldn’t be too surprising: Because they struggle to filter the world, they end up letting everything in. As a result, their consciousness is flooded with seemingly unrelated thoughts. Here’s where the data gets interesting: Those students who were classified as “eminent creative achievers” – the rankings were based on their performance on various tests, as well as their real world accomplishments – were seven times more likely to “suffer” from low latent inhibition. This makes some sense: The association between creativity and open-mindedness has long been recognized, and what’s more open-minded than distract-ability? People with low latent inhibition are literally unable to close their mind, to keep the spotlight of attention from drifting off to the far corners of the stage. The end result is that they can’t help but consider the unexpected.

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