Fill'er-up
Buying wine in bottles and boxes is so old-fashioned. In select supermarkets in France, customers can now fill up containers with gas station-style pumps:
Bring your own resealable bottles, Poland Spring containers, jerrycans, whatever. Or you can get one at the store. Select your grade (red, white, or rosé). Pump. Print receipt.
Astrid Terzian introduced this concept that hearkens back to a bygone era when wine would arrive in Paris shops in tonneaux and consumers would bring their own flagons to fill. But today, Terzian says, she started this scheme in fall 2008 to fill a niche, tapping into two key themes, environmental awareness and the economy.
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