Save the Words features arcane words that are well on their way out of use. Many are no longer found in dictionaries. Site visitors can 'adopt' these words and pledge to revive them by using them as frequently as possible in conversation and in correspondence. Words like avunculize which means to act as an uncle. Or foppotee which is a simple-minded person.
Save the Words is a project of an advertising agency. Young and Rubicam in Kuala Lampur, Malaysia, was hired to promote the print version of the Oxford English Dictionary.
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