John Frum (or Jon Frum, or John From) is a figure associated with cargo cults on the island of Tannain Vanuatu. He is often depicted as an American World War II serviceman, who will bring wealth and prosperity to the people if they follow him. He is sometimes portrayed as black, sometimes as white.And?
From David Attenborough's report of an encounter: "'E look like you. 'E got white face. 'E tall man. 'E live 'long South America."
John Frum promised the dawn of a new age, in which all white people, including missionaries, would leave the New Hebrides, and that the native Melanesians would gain access to the material wealth that white people enjoyed. For this to happen, however, the people of Tanna had to reject all aspects of European society (money, Western education, Christianity, work on copra plantations) and return to traditional kastom (a word for native Tannesecustoms).
In 1941, followers of John Frum rid themselves of their money in a frenzy of spending, left the missionary churches, schools, villages and plantations, and moved further inland to participate in traditional feasts, dances and rituals. European colonial authorities sought to suppress the movement, arresting Frum, humiliating him publicly, imprisoning him, and ultimately exiling him, along with other leaders of the cult, to another island in the archipelago.
The cult is still active today. The followers believe that John Frum will come back on a February 15 (the year of his return is not known), a date which is observed as "John Frum Day" in Vanuatu.
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