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Monday, April 4, 2011

Prem Colors Too Much Like Spam Colors

It'll be known as the Great Spam Suit of 2011: Hormel Sues Over Spam Design Trademark.
Austin-based Hormel Foods Corporation on Wednesday sued Zwanenberg Food Group after Zwanenberg allegedly refused to stop using packaging that is “confusingly similar” to the packaging used for Hormel’s Spam products.
According to the complaint, which was filed Wednesday in U.S. District Court in Minnesota, the dispute over Zwanenberg’s similar packaging started in October 2010 when Hormel issued a cease-and-desist letter to Zwanenberg.
Shortly after the cease and desist letter was issued, Zwanenberg agreed to stop using its yellow and blue packaging design and changed its packaging to a red and white design.
I did some research, and discovered that Zwanenberg's Spam-like product is called Prem. Here's the old Prem label, next to the Spam label. If I were sent to the grocery store to buy some Spam, there's a good chance that I'd be confused and come home with a can of Prem.
premspam
I don't want to tell their lawyers what to do, but I think Hormel should be going after KAM.
kam

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