The municipality in the Eastern city of Hafuf is expected to attract 500 million riyals (£84m, $133m) in investments and it will create around 5,000 jobs in the textiles, pharmaceuticals and food processing industries. There will be women-run firms and production lines for women. Saudi Sharia law does allow women to work, given that her essential duties of homemaking should not be neglected. But in reality around 15 per cent of women are represented in the workforce, according to some estimates. The Modon plan shadows the government’s desire for women to play a more important role in the development of the country.
"I'm sure that women can demonstrate their efficiency in many aspects and clarify the industries that best suit their interests, their nature and their ability," Modon’s deputy director-general, Saleh Al-Rasheed, said. Saudi’s existing industrial cities already have factories owned by women, as well as companies that employ a small portion of the female population. Apart from Hafuf, the Saudis are developing more women-only projects. “We are now working on a second industrial city for women,” said Saleh Al Rasheed. “We have plans to establish a number of women-only industries in various parts of the kingdom.”
The kingdom’s rampant desire to boost its citizen workforce participation and change the women’s unemployment rate is also changing the retail landscape. The state is attempting to replace foreign salespeople with Saudi women in its female apparel shops. This summer, women started replacing sales staff in cosmetics and perfume shops, only half a year after they replaced male sales staff in lingerie stores. By the end of the year, women plan to replace their gender counterparts in stores selling abayas, the traditional black cloak worn by women. But despite the degree of emancipation, women's rights in Saudi Arabia are still defined by Islam and lack basic freedoms found in many Western cultures.
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