If
you have a refined and discerning palette, then Châteaux de Bourdeaux, a
vintner in France, may have the perfect wine for you. It tastes like
cola:
In France, sad to say wine drinking has
plummeted in recent years, particularly among the young, who are more
attracted to beer and spirits. A BBC story by Hugh Schofield from Paris
explains: “Recent figures merely confirm what has been observed for
years, that the number of regular drinkers of wine in France is in
freefall.” He wrote that in 1980, “more than half of adults were
consuming wine on a near-daily basis. Today that figure has fallen to
17%. Meanwhile, the proportion of French people who never drink wine at
all has doubled to 38%.”
But will a starter wine flavored with
cola and playing to a younger generation’s sweet tooth lead to an
interest in learning about — and appreciating — their wine heritage?
Rouge
Sucette — “Red Lollipop” — is cheaper than wine. A bottle will cost
just under $4 in France and will be sold primarily in hypermarchés (huge
supermarkets). How many Red Lollipop drinkers will graduate to
something more sophisticated is not yet known.
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