Powerful Ads Use Real Google Searches to Show The Scope Of Sexism Worldwide

Here's a simple and powerful campaign idea from UN Women using real suggested search terms from Google's autocomplete feature. Campaign creator Christopher Hunt offers this summary: 'This campaign uses the world's most popular search engine (Google) to show how gender inequality is a worldwide problem. The adverts show the results of genuine searches, highlighting popular opinions across the world wide web.'

Since its creation, autocomplete has become a popular device for social debate but these ads do a stellar job driving home the daunting fact that enough people around the world share these vile opinions that Google has come to expect them.