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Tuesday, November 19, 2013

Founder of Dave's Killer Bread arrested following wrecking spree

The founder of Dave's Killer Bread was arrested late on Thursday evening after reportedly acting strangely before wrecking three cruisers from the Washington County sheriff's office. David James Dahl, 50, of Milwaukee, was accused of second-degree assault, assaulting a police officer, attempting to elude a police officer, resisting arrest, criminal mischief and reckless driving.
His checkered life that saw him spend 15 years in and out of prison and his story of redemption and financial success are part of the allure of the branding of his organic bread line. The incident began when he arrived at the company's bakery and began acting strangely. "He went into the store and he smashed a life-sized cutout of himself because he's the symbol of a brand," began a witness as he spoke to the 911 operator.

"And he's intimidating employees that are watching him. Basically, talking ... preaching," continued the caller. Dahl left the scene before officers could speak with him. Later on Thursday night he was arrested when police say they got a call from a woman claiming her friend was acting erratically. When police arrived, they say Dahl rammed three police cars. Police boxed him in, pulled him out of his car, a fight began and officers were injured. That's when authorities say a taser was used to stop him.

"I don't think people want to use him as a role model anymore, but I don't think you should discount the positive aspects that he was able to accomplish," said Anne Carter, the General Manager at the Medford Food Co-Op. While the man may not be considered the hero he once was, his brand is still alive and well at the Medford Food Co-Op. "It is a really good bread, very healthy, a variety of grains and nuts and seeds in it." Carter said she hopes people recognize the quality of Dave's Killer Bread and separate it from this incident. Dahl is on $290,000 bail in Washington County.

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