In 1972, Polaroid introduced its iconic SX-70 camera. It was an
evolutionary leap from the groundbreaking "Land Camera" invented in 1947
by Polaroid co-founder Edwin H. Land (image right). LIFE has posted a gorgeous gallery of SX-70 photos
from a time when instant photography was still in the realm of magic.
The shots were taken by LIFE photographer Co Rentmeester who had a
chance to put the SX-70 through its paces before it was available for
purchase. #nofilter
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