by Zachary Crockett
It’s
rare that one invention so perfectly embodies an entire era -- evokes,
with each kaleidoscopic orb of wax, the trippy mind-state of a
generation. It’s rarer yet for that invention to be a lamp filled with
viscous, indeterminable sludge.
But for some time in
the 1960s, the lava lamp was just that: with its slow-rising,
multicolored contents and space-esque profile, it seemed to effortlessly
emulate the spirit of psychedelia. In the 1990s, after it had been
written off as a bygone fad, the lava lamp rose again, stronger than
ever -- this time as the reigning champion of an acid-fueled
counterculture rebellion.
A glance into the strange
lamp’s past reveals an even stranger history: its inventor, a World War
II veteran turned ardent nudist, came up with the idea while drunkenly
transfixed by a strange gadget at a pub.
The Enterprising Nudist
Born
in 1918, he served as a Royal Air Force pilot in World War II and flew
multiple photographic reconnaissance missions over enemy territory in
Germany. Post-war, Craven Walker lived in a small trailer behind a pub
in London, built a successful travel agency, and sought to bring
together people from the far reaches of the world. Throughout his early life, he “maintained the trim fighting figure and brisk demeanor of an R.A.F. officer.”
Then,
following a “life-changing” trip to the southern coast of France, the
clean cut ex-squadron leader shed his uniform and embarked on a career
as a nudist filmmaker. He became a pioneer in the genre. In 1960, under
the pseudonym Michael Kaetering, Craven Walker produced “Traveling Light,” a short film featuring a naked woman performing underwater ballet.
The film was a box-office success,
running for six months in a major London theatre before being
distributed around the world. It also secured Craven Walker a small
fortune, which he subsequently invested in constructing one of the
largest nudist camps in the United Kingdom. His new passion would stir
much unrest in his life: he’d re-marry four times and become embroiled
in controversy after banning obese people (who he called "fat fogies") from his resort.
But first, Craven Walker would invent one of the defining relics of 1960s psychedelia.
Less-Than-Eggciting Origins
Early lava lamp prototype, using a glass shaker (1960)
On
a presumably rainy day in the mid-1950s, Craven Walker paid a visit to
Queen’s Head, a small pub southwest of London. When he sat at the bar to
order his first pint of Guinness, he noticed something strange perched
beside liquor bottles on a shelf.
A glass cocktail
shaker full of water and oil blobs sat on a hot plate; upon being
heated, the oil would rise to the top of the shaker. When Craven Walker
inquired what this strange device was, the barkeep told him it was an
egg timer: in just the amount of time it took the oil to rise, an egg
could be fully cooked. Years earlier, a regular at the pub, Alfred
Dunnett, had built the contraption, Craven Walker was told -- but it was only a one-off, and Dunnett had since passed away.
Determined to pursue the idea further, Craven Walker contacted Dunnett’s widow and purchased
the man’s patent for a sum of less than £20 (about $30 USD). For the
next decade, between his nudist philandering and cinematic pursuits,
Craven Walker set out to craft this rudimentary egg timer into an
interior decoration.
Using an old empty bottle of Orange Squash
(“a revolting drink [Craven Walker] had in England growing up”), he
paired two “mutually insoluble liquids” -- water and wax -- with a few
secret chemical ingredients (one of which was purportedly tetrachloride,
an agent that added weight to the wax). To heat the lamp, Craven Walker
enlisted a specialized, high-output bulb and encased it a protective
base.
The physics behind Craven Walker’s invention relied on the Rayleigh-Taylor Instability,
a physical law that explores the instability produced by a lighter
fluid pushing a heavier fluid. When the bulb heated the lamp, the wax
was liquified into a giant, resting blob; as the wax expanded, it became
less dense and rose to the top, where it invariably cooled (as a result
of being further from the heat source), and sunk back down. This
process would continually repeat itself while the bulb was activated.
By
1963, Craven Walker had perfected his design. He donned his invention
the “Astro Lamp,” erected a small factory in his backyard, and set out
on a quixotic quest to promote it. "Edward was very focused, driven,
full of ideas, and when he had an idea he would see it through to the
end," Craven Walker’s wife, Christine Baehr, later told the BBC. “But we didn't have any online technology -- we literally had to go around in a van."
The High Times of the Astro Lamp
Craven Walker and then-wife Christine Baehr beside the Astro Lamp van (1963)
At
first, the couple had a little trouble selling the Astro Lamp to local
stores -- particularly those which catered to higher-end customers.
"Because it was so completely new we had to convince people it was worth
going with, particularly when it came to selling," recalled Baehr. "Some people thought it was absolutely dreadful." Upon seeing the lamp, one buyer for Harrods (the Saks Fifth Avenue of England) called them “disgusting” and ordered they be taken away immediately.
To
combat the hatred the lamp provoked, Craven Walker decided he’d
re-brand his invention. In the years following World War II, there had
been a rebellion against the dull, boring nature of interior design.
People wanted more color, more excitement -- and with the introduction
of new printing and dyeing methods, flamboyant household items were
coming into vogue. Craven Walker capitalized on this, and set out to
cast the Astro Lamp as a high-end, wacky household fixture.
He
created his own company, Crestworth, to market the lamp, and took out
full-page spreads in magazines featuring suavely-dressed men touting the
Astro Lamp as an item of “sophisticated luxury.”
Original Astro Lamp advertisements, c.1963
Craven
Walker offered the original Astro Lamp in 20 color combinations (five
options for choice of "fluid color," and four for the color of the wax),
and branded it using words like "elegant," "powerful," and "rich." With
its new appeal, stores began opening up to the contraption and it soon
became a hit -- but not in the way Craven Walker had intended.
By
the mid-1960s, LSD and other psychedelic drugs had snaked their way
into British culture. A rising hippie counterculture, fueled by bands
like Pink Floyd and The Yardbirds, was increasingly on the prowl for
mind-bending experiences. With its trippy, globular formations and
low-light ambience, the Astro Lamp fit the bill. While the lamp’s
“sophisticated” marketing got its foot in the door, it found its
eventual customer base in the revolutionaries of psychedelia. Craven
Walker responded to his new buyers with measured enthusiasm. “If you buy
my lamp,” he stated in one ad, “you won’t need drugs.”
"Everything was getting a little bit psychedelic," Baehr
recalled of Craven Walker’s new target audience. "There was Carnaby
Street and The Beatles and things launching into space and he thought it
was quite funky and might be something to launch into."
The
lamps gained steam, and soon enterprising Americans sought to introduce
Craven Walker’s product abroad, where psychedelic culture was igniting.
At a German trade show
in 1965, two businessmen, Adolph Wertheimer and William Rubinstein,
bought the North American manufacturing rights for the Astro Lamp,
established an office in Chicago, and renamed it “Lava Lite.” Backed by
expert marketing and fueled by 1967’s Summer of Love, the lamp began
making cameos in major television programs and films. A red model
debuted in a 1968 episode of Dr. Who; this was followed by appearances in The Prisoner, The Avengers, and James Bond.
Lava lamps prominently featured in “The Wheel in Space,” a 1968 episode of Dr. Who
For
Craven Walker and his wife, there was a defining moment where they knew
they’d truly achieved success. “The day a store in Birkenhead phoned to
say that Ringo Starr had just been in and bought a lava lamp," recalls Baehr. "Suddenly we thought, 'Wow, we have hit it.’”
By the end of the 60s, Craven Walker was selling seven million Astro Lamps per year, and had made himself a multi-millionaire.
Like
most novelty items, lava lamps were a fad; as hippie culture faded in
the late 1970s and blacklight posters reigned supreme, Craven Walker saw
a sharp decline in sales. To no avail, Craven Walker tirelessly rolled
out new products, none of which came remotely close to the sales numbers
achieved by the Astro Lamp. Despite this, he clung to his company,
believing that lava lamps would one day regain the graces of
counterculture society.
The Second Coming of the Lava Lamp
For
nearly two decades, the lava lamp faded into obscurity. By the late
1980s, Craven Walker’s sales had declined to only 1,000 lamps per year,
and he sat on a stockpile of thousands of Astro Lamps. Then,
miraculously, the groovy orb came back to life.
Cressida Granger,
a 22-year-old who ran a small antiques booth in Camden Market (a
hipster hangout in north London), noticed old, “vintage” lava lamps were
selling and decided to take action. In early 1989, she contacted Craven
Walker and expressed her interest in purchasing his company,
Crestworth. At Craven Walker’s behest, the two met up at a nudist camp
(at Granger’s behest, both were fully clothed); it was here, amid
sun-tanned bottoms, that Craven agreed to let Granger enter a
partnership with him.
Granger took over operations as
managing director and sales soon increased. In 1988-89, Britain
experienced what would later be called the Second Summer of Love. The
rise of Ecstasy, acid house music, and MDMA-inspired rave parties
ignited an “explosion in youth culture” reminiscent of the 1960s hippie
movement. Hedonism, rampant drug use, and chemically-enhanced positive
vibes were back in style -- and with them, lava lamps.
In
1991, Craven Walker’s original patent (approved in 1971) expired,
opening the playing field for competitors. Luckily, recalls Granger,
"People didn't realize the patents had run out," and she, along with
Craven Walker, enjoyed “a lovely period of monopoly in the 90s.”
Edward Craven Walker’s original patent for the lava lamp (1971). While there is a bit of controversy surrounding the original patent holder (read here), there is no doubt that he popularized the device.
As
per the pair’s initial agreement, Granger slowly bought out Craven
Walker’s interest in Crestworth. By 1992, she’d re-named the company
Mathmos, moved into their manufacturing facility, and produced lamps
using Craven Walker’s staff, machinery, and components.
By
1998, Granger had gained sole ownership of the company and successfully
navigated the resurrection of the lava lamp, bringing sales from 1,000
units per year to 800,000 per year. Sales surged in the late 1990s, largely thanks to the release of Austin Powers: International Man of Mystery (1997),
which regenerated interest in psychedelic culture. The decade was so
wildly profitable for Mathmos that Granger claims more units were sold
the second time around than in the 1960s -- a rare feat for a novelty
item. Mathmos has also navigated through some unwanted publicity (in 2004,
for instance, a man was killed when his attempt to self-heat a lava
lamp on a stovetop resulted in an explosion and a glass shard through
the heart).
Though his role in the company diminished,
Craven Walker stayed on as a consultant for Mathmos until his death in
2000. Today, the lamps continue to be produced in the original facility
in Dorset, using the exact same formula invented by Craven Walker over
60 years ago (it’s still a secret to this day).
In
recent years, the company has encountered pressure to shift their
operations to China -- a move that would make production much cheaper,
but Granger hasn’t acquiesced. Bottles are still filled by hand (one
employee is able to get through about 400 per day); as a result, Mathmos
lamps start at $80 while cheaper, mass-produced lamps sell for as
little as $15. But according to Granger, heritage is more important.
“I think it's special to make a thing in the place it's always been made,” Granger told HuffPost
in 2013. “The bottles are made in Yorkshire, the bases are made in
Devon, the bottles are filled in Poole and the lamps assembled to order
in Poole."
Lasting Impact
Craven
Walker’s original lava lamp was relatively plain: a 52-ounce tapered
glass vase, a gold base, and red “lava” in yellow liquid. Today,
thousands of variations exist, from sparkly Hello Kitty-themed lamps to
6-foot, $4,000 goliaths that take hours to heat up. A formidable
collector market has emerged and, according to lava connoisseur Anthony Voz,
it’s the old school ones that still generate the most interest -- “the
ones that weren’t so commercially successful.” This demand can be
attributed to vintage nostalgia, but moreover it’s a testament to Craven
Walker’s passion, dedication, and ultimate vision.
As designer Murray Moss
notes, Craven Walker never intended the lava lamp to really be a lamp:
it doesn’t give off a lot of light, it’s not utilitarian, and it isn’t
used for any other purpose than to create a mood. “It’s devoid of
function but rich in emotional fulfillment,” he writes, “and it can
momentarily free your mind like a warm bath.” Voz adds
that “it's the motion within the lamp -- the way that it flows, a
mixture of light and chaos blending together” that makes them special.
The
lava lamp has proven itself as more than a fading historical relic,
more than a cheap gimmick. Both of the lamp’s sales boosts can be
attributed to the rise of counterculture movements and the introduction
of new drugs. Each time, the wacky invention visualized experimentation.
Some, like the lamp’s pioneer, even found symbolism in the rising wax.
''It's like the cycle of life,” Craven Walker told a reporter in 1997,
a few years before his death. “It grows, breaks up, falls down and then
starts all over again. And besides, the shapes are sexy.''
No comments:
Post a Comment