The logo combines "haglaz" (H) and "berkanan" (B), the initials of
Harald "Bluetooth" Gormsson, King of Denmark and Norway.
Harald's nickname "Bluetooth" first documented appearance is in the Chronicon Roskildense
from 1140. The usual explanation is that Harald must have had a
conspicuous bad tooth that has been "blue" (i.e. black, as "blue" meant
dark).
Another explanation, is that he was called Thegn in England (corrupted
to "tan" when the name came back into Old Norse) — in England, Thane
meant chief. Since blue meant "dark", his nickname was really "dark
chieftain".
A third theory, according to curator at the Royal Jelling Hans Ole
Mathiesen, was that Harald went about clothed in blue. The blue color
was in fact the most expensive, so by walking in blue Harald underlined
his royal dignity.
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