The Taste Of Coffee Can Be Influenced By The Color Of Your Cup

If your morning brew tastes more bitter than usual, you may want to consider changing the color of your mug instead of adding more sugar. In a paper in the journal Flavor, Australian scientists sought to learn if our perception of coffee could be influenced by the color of the cup from which it was drunk.
Their results suggest this very well may be the case. White cups enhance the 'intensity' of cafe latte beverages compared to clear mugs. More specifically, white cups appear to influence our perception of coffee such that it tastes more bitter.