It turns out Lego has a rule that children under 12 should not be left unattended in
its stores. The boy had shopped at the store alone many times without
incident, said his father, and had spent thousands of dollars there - he
earned the money shoveling snow and babysitting.
Tadhg had even been asked his age before on several occasions, and the
store employees would joke that it wouldn't be long before he could work
there.
Dunlop was upset to discover his son had been detained in the store.
"I was, of course, shocked," he said.
When he walked into the store, he thought that Tadhg might have knocked
over a display, but not that he had done anything wrong, said Dunlop.
"Why would you detain a good customer? It's bad business." The store policy was not visible inside the store at the time. Dunlop asked the store manager why the policy existed. The store manager cited safety concerns such as child predators or the possibility of an evacuation from the mall. Dunlop said he was called a "bad parent" while questioning the store manager and the security guard about the policy. On Wednesday, the store posted a sign in the window reading: "To ensure that your child has a safe and enjoyable experience in our store, please do not leave them unattended." Amanda Santoro, a Lego brand relations manager, said the company stands by the policy.
"As a toy company, our utmost concern is for children's safety, and as such we have a policy in place regarding unaccompanied minors. As this customer was under the age of 12 and alone, we followed our protocol and stand by our policy." In a lengthy letter to Lego, Dunlop says he wants an apology from the store for detaining his son and for being called a "bad parent" by letting him shop alone. Now the Dunlops say they will never shop in the Calgary Lego store again. "My son loves Lego. It's his favorite store," he said. "This policy doesn't make sense; it's arbitrary age discrimination where they decided that children under 12 are inconvenient." Tadhg has also been telling his friends about the incident, said Dunlop. "And they are incensed. Being 11 years old is not a crime."
There's an audio interview with Tadhg and his dad here.
"Why would you detain a good customer? It's bad business." The store policy was not visible inside the store at the time. Dunlop asked the store manager why the policy existed. The store manager cited safety concerns such as child predators or the possibility of an evacuation from the mall. Dunlop said he was called a "bad parent" while questioning the store manager and the security guard about the policy. On Wednesday, the store posted a sign in the window reading: "To ensure that your child has a safe and enjoyable experience in our store, please do not leave them unattended." Amanda Santoro, a Lego brand relations manager, said the company stands by the policy.
"As a toy company, our utmost concern is for children's safety, and as such we have a policy in place regarding unaccompanied minors. As this customer was under the age of 12 and alone, we followed our protocol and stand by our policy." In a lengthy letter to Lego, Dunlop says he wants an apology from the store for detaining his son and for being called a "bad parent" by letting him shop alone. Now the Dunlops say they will never shop in the Calgary Lego store again. "My son loves Lego. It's his favorite store," he said. "This policy doesn't make sense; it's arbitrary age discrimination where they decided that children under 12 are inconvenient." Tadhg has also been telling his friends about the incident, said Dunlop. "And they are incensed. Being 11 years old is not a crime."
There's an audio interview with Tadhg and his dad here.
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