Get
a freshly poured McDonald's shake. Stick a straw in and suck. It's a
very soothing feeling--almost primal. It's specifically designed that
way. The straws used at McDonald's outlets in Japan are reflect the
experience of breastfeeding.
Rocket News 24 quotes Den Fujita, the founder of McDonald's Japan, in his book
Den Fujita's Business Strategies 2: Overwhelming Business Strategies:
When
humans drink something, the speed that produces the most delicious
feeling is the speed at which babies nurse…McDonald’s straws are
designed so that when used with a shake, the speed will be the same as
that of an infant drinking breast milk.
Drinking a McDonald's shake is supposed to reflect an essential infantile experience of pleasure.
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