At $230, it's expensive by toaster standards. But it comes with a novel approach to toasting: adding water. Bloomberg reports on how Gen Terao invented it:
It was at a company picnic on a rainy day, warming bread on a grill, that company founder Gen Terao and his band of product designers accidentally made great toast. After the showers stopped, they tried to reproduce it in a parking lot and realized that water was the key. Thousands of slices later, they figured out that steam traps moisture inside the bread while it's being warmed at a low temperature. The heat is cranked up just at the end, giving it a respectable crust.
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