Product shrinkage

A rant from The Guardian:

I’m not sure I understand the problem. It looks nothing like a Toblerone any more! It looks like a Toblerone rip-off you might buy from unmarked cardboard boxes in markets!
I see. Why has this happened? Because Toblerone is a penny pincher. A gappy new Toblerone contains less chocolate than before, which makes them less expensive to make.
Surely in the face of rising ingredient prices, this is a sensible way to protect the consumer. Then just have fewer triangles! Make the bars shorter! Don’t turn them into this gappy monstrosity! It simply isn’t British!
You know that Toblerone is Swiss, right? Actually smartypants, I think you’ll find it is owned by Mondelēz, an American multinational company.
Wait a second, did you say Mondelēz? I did.
Isn’t that the company that bought Cadbury in 2009? Now you come to mention it, yes. It’s the company that took Dairy Milk out of Creme Eggs last year. It’s the company that stopped producing Cadbury chocolate coins. The company that rounded the squares in Dairy Milk bars. The company that put Cadbury chocolate in cheese spread, and put Ritz crackers in Cadbury chocolate, and covered Roses in those miserable tear-open wrappers...

Related: Higher prices bite chocolate makers.