It was 1918, the U.S. was embroiled in World War I, and the Council had made an open issue about their deliberation over whether to halt all production of toys indefinitely, turning factories into ammunition centers and even discouraging giving or receiving gifts that holiday season. Instead of toys, they argued, citizens should be spending money on war bonds. Playthings had become inconsequential.Gilbert managed to convince the committee not to cancel toys for Christmas, which worked out well as the war ended that November. Read what he said to convince them at mental_floss.
Frantic toymakers persuaded Gilbert, founder of the A.C. Gilbert Company and creator of the popular Erector construction sets, to speak on their behalf. Toys in hand, he faced his own personal firing squad of military generals, policy advisors, and the Secretary of War.
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Sunday, December 4, 2016
The Toymaker Who (Actually) Saved Xmas
Alfred
Carlton Gilbert was an extraordinary man. He set a world record for
chin-ups, won an Olympic gold medal in the pole vault, earned a medical
degree, and invented the Erector Set. The toy company he built around it
was so respected that Gilbert was elected the first president of the
Toy Manufacturers of America trade group. And that's when he ran into
his biggest challenge.
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