Female entrepreneurs create fake male cofounder to avoid sexism

Penelope Gazin and Kate Dwyer faced the typical onslaught of sexist doubt and criticism when the Los Angeles-based duo set out to launch their own digital marketplace for quirky art. They were often viewed as hobbyists instead of entrepreneurs, even though their business model improved on some of the standards already established by tech industry giants like Etsy.

Female entrepreneurs create fake male cofounder to avoid sexism