Welcome to ...

The place where the world comes together in honesty and mirth.
Windmills Tilted, Scared Cows Butchered, Lies Skewered on the Lance of Reality ... or something to that effect.


Tuesday, November 24, 2009

"Fetish Of The Fresh"? Not.

From Treehugger:

fish-story.jpg
Photo of farmed Norwegian salmon NatalieMaynor via flickr.

Canada's National Newspaper claims that a new study proves that buying local is not as Earth-friendly as it seems. It starts off with a loaded and offensive line, calling the local food philosophy "a guilt-reduction approach adopted by many environmentally confused but well-meaning shoppers"

Then the reporter, Jessica Leeder gets environmentally confused, and I hope guilt-ridden for her bait-and-switch journalism. She gets a quote from one of the authors of the study:

"Fresh is a big problem over long distance. If it's fresh, it's being air-freighted," he said, adding: "And air freight comes at a huge environmental impact."

Except that isn't what the study was about.

No comments: