Dear Postal Consumer

A last-ditch effort by the U.S. Postal Service: New Rule Could Lead To More Junk Mail.

A new rule from the Postal Service may mean more junk mail in your mailbox.
Channel 2 Consumer Advisor Clark Howard said the rule could make it harder to block junk mail before it gets to you.
Letha Pettys gets junk mail nearly every day. "House repairs, and it's just like, your mailbox is more junk than things you actually want to see," Pettys said. According to Pettys, the junk mail usually has her name and address on it.
But the Postal Service has just relaxed its rules on what's called "simplified addressing." That means direct mail marketers don't have to buy a mailing list, they can blanket an entire delivery route without needing a name or even addresses.
All the address label needs is "postal customer."
That means there's no central database consumers can go to to opt out of junk mail.

This new rule has been in effect since January 2.
Here's the official press release. They call it saturation mail.