The reaction: It's hard to imagine what KFC was thinking, says Joe Waters at Selfish Giving. Although after "the dreadful Double Down," it's no surprise these folks have "deep fried their reputation again." Give this franchise owner credit for wanting to do some good, says Jenn Savedge at Mother Nature Network. But why not tie the promotion to something healthier like, say, grilled chicken? Trying to link a drink with 56 spoonfuls of sugar to a health cause has to qualify as one of the biggest PR misfires ever.
Monday, June 20, 2011
KFC: support diabetes research by buying an 800 calorie, 56 spoonful of sugar "Mega Jug"
"A KFC franchise in Utah is asking customers to help fight diabetes -- by purchasing an 800-calorie Mega Jug of sugary soda to wash down their meals."
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