Al-Jazeera, the Pan-Arab news
channel that struggled to win space on American cable television, has
acquired Current TV, boosting its reach in the U.S. nearly ninefold to
about 40 million homes. With a focus on U.S. news, it plans to rebrand
the left-leaning news network that cofounder Al Gore couldn't make
relevant.
The former vice president confirmed the sale Wednesday, saying in a
statement that Al-Jazeera shares Current TV's mission "to give voice to
those who are not typically heard; to speak truth to power; to provide
independent and diverse points of view; and to tell the stories that no
one else is telling."
The acquisition lifts Al-Jazeera's reach beyond a few large U.S.
metropolitan areas including New York and Washington, where about 4.7
million homes can now watch Al-Jazeera English.
Al-Jazeera, owned by the government of Qatar, plans to gradually
transform Current into a network called Al-Jazeera America by adding
five to 10 new U.S. bureaus beyond the five it has now and hiring more
journalists. More than half of the content will be U.S. news and the
network will have its headquarters in New York, spokesman Stan Collender
said.
Collender said there are no rules against foreign ownership of a
cable channel — unlike the strict rules limiting foreign ownership of
free-to-air TV stations. He said the move is based on demand, adding
that 40 percent of viewing traffic on Al-Jazeera English's website is
from the U.S.
"This is a pure business decision based on recognized demand,"
Collender said. "When people watch Al-Jazeera, they tend to like it a
great deal."
Al-Jazeera has long struggled to get carriage in the U.S., and the
deal suffered an immediate casualty as Time Warner Cable Inc., the
nation's second-largest cable TV operator, announced it is dropping
Current TV due to the deal.
"Our agreement with Current has been terminated and we will no longer
be carrying the service. We are removing the service as quickly as
possible," the company said in a statement.
Previous to Al-Jazeera's purchase, Current TV was in 60 million
homes. It is carried by Comcast Corp., which owned less than a 10
percent stake in Current TV, as well as DirecTV. Neither company
announced plans to drop the channel.
In 2010, Al-Jazeera English's managing director, Tony Burman, blamed a
"very aggressive hostility" from the Bush administration for reluctance
among cable and satellite companies to show the network.
Even so, Al-Jazeera has garnered respect for its ability to build a
serious news product in a short time. In a statement announcing the
deal, it touted numerous U.S. journalism awards it received in 2012,
including the Robert F. Kennedy Journalism Award Grand Prize and the
Scripps Howard Award for Television/Cable In-Depth Reporting.
But there may be a culture clash at the network. Dave Marash, a
former "Nightline" reporter who worked for Al-Jazeera in Washington,
said he left the network in 2008 in part because he sensed an
anti-American bias there.
Current, meanwhile, began as a groundbreaking effort to promote
user-generated content. But it has settled into a more conventional
format of political talk television with a liberal bent. Gore worked
on-air as an analyst during its recent election night coverage.
Its leading personalities are former New York Gov. Elliot Spitzer,
former Michigan Gov. Jennifer Granholm and Cenk Uygur, a former
political commentator on MSNBC who hosts the show called "The Young
Turks." Current signed Keith Olbermann to be its top host in 2011 but
his tenure lasted less than a year before it ended in bad blood on both
sides.
Current has largely been outflanked by MSNBC in its effort be a
liberal alternative to the fake cable news network, Faux News Channel.
Current hired former CNN Washington bureau chief David Bohrman in
2011 to be its president. Bohrman pushed the network to innovate
technologically, with election night coverage that emphasized a
conversation over social media.
Current TV, founded in 2005 by former vice president Gore and Joel
Hyatt, is expected to post $114 million in revenue in 2013, according to
research firm SNL Kagan. The firm pegged the network's cash flow at
nearly $24 million a year.
No comments:
Post a Comment