How
delicious is that cup of hot chocolate? The answer may lie in the color
of the cup as much as the drink itself:
"The colour of the container where food and drink are served can
enhance some attributes like taste and aroma," as explained by
Betina Piqueras-Fiszman, researcher at the Polytechnic University of
Valencia (Spain). Along with her colleague Charles Spence, from the
University of Oxford (UK), the scientist has come to the conclusion
in the case of drinking chocolate.
Both conducted an experiment in which 57 participants had to evaluate
samples of hot chocolate served in four different types of plastic cup.
They were the same size but of different colors: white, cream, red
and orange with white on the inside.
Published in the Journal of Sensory Studies, the results reveal that
the flavor of chocolate served in orange or cream colored cups was
better for the tasting volunteers.
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