Can't Resist Chocolate Cake?

Blame Your Brain

Researchers of the Institute of Clinical Physiology in Pisa, Italy, have discovered that our brains react differently when we see or taste chocolate cake offering a new insight into why some people simply cannot stay away from sugary treats.

Even seeing a picture of a chocolate cake can trigger a maelstrom of delight in the pleasure centre of their brains. For others, however, the taste of sweet or fatty foods barely registers. So they are more likely to steer clear of sugary, fatty foods, and pick a healthier option.